Frequently Asked Questions

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Thank you for visiting our Frequently Asked Questions page, we appreciate your interest in SEO and want to do everything we can to “de-mystify” the process for you. It’s not rocket science, but you need a partner you can trust and one that builds its business on keeping up with trends and search engine tendencies. AppSoft is a partner you can trust and we would welcome the opportunity to meet with you or teleconference, please contact us to set up an appointment.

• How does Search Engine Optimization Work?
  
• How long does it take to move up in rankings?
  
• Does it make sense to have a full flash website?
  
• What is Link Popularity and does it work?
  
• What are Landing Pages?
  
• Will I have to change my content to optimize my website ?

How does Search Engine Optimization Work?

Crawler-based search engines have some major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.

Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.

Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.

By creating your site with SEO in mind, it makes it easier for the spiders to crawl your site and ensure you are in the top of the results.

How long does it take to move up in rankings?

If your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your search engine rankings within 4-6 weeks.

If your site is not listed in the major engines and directories, then taking the time to submit it will have a significant positive impact on your rankings.

A complete revamping of your website using search engine optimization techniques will result in an improvement in your search engine rankings fast. You should expect to see improvements for six to nine months, as the changes to your site are added throughout the databases that drive the major search engines.

Does it make sense to have a full flash website?

For the greatest optimization, your site should not be in full flash. Search engine crawlers hate flash and are partially blind to it. You should use Flash sparingly and create a mirror HTML website for SEO purposes.

What is Link Popularity and does it work?

Link Popularity refers to the number of sites that link to your web pages from various search engines such as Google, MSN, HotBot, etc. Many search engines use Link Popularity as a factor for determining page rank.

What are Landing Pages?

Every page of a site that is indexed by search engines, ranks for any term and drives organic traffic to the site from search engine result pages is in essence a landing page. In active SEO this process is not left to chance. The content on the page and/or links to the page are geared and optimized for very specific keyword phrases that were researched prior the optimization campaign. Keywords that are of most interest for organic search engine optimization campaigns are relevant to the products or services offered by the site, are used by targeted audience in search engines to find products and services like the ones offered by the optimized site and yield a high Return On Investment (ROI).

A different approach to Landing Pages optimized for organic search traffic are pages that are not intended and optimized to convert a visitor directly. The page is optimized for more generic and less targeted keyword phrases that have naturally a lower conversion than more specific search terms that express the intent of the searcher in more detail. Those pages are intended to serve as a Hub or "mini portal" within a site. This makes especially sense for larger websites that cover a number of different topics. A single Homepage can not be optimized for every topic and become relevant to all of them. The above mentioned type of landing pages can be used to solve this dilemma. The site virtually establishes a number of home pages, each for a broader topic covered by the site.

Will I have to change my content to optimize my website?

Yes. Most likely, you will have to add new content so that the spiders are better able to crawl your website. Your pages must be linked to one another as well.